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Personal Branding for 100 Women

Nov 17 2017 | By: Laurie Brown

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On November 14th, 2017, 100 Women Who Care Calgary celebrated their four year-anniversary.  I remember being at the first meeting four short years ago.  The concept was brand new, the room looked half empty, and we still managed to raise $5500 for a local charity in just ONE hour.  The recipient: the Boys & Girls Club of Calgary.  Since then, this innovative way of giving has exploded.  Not only are we raising more money at each meeting (more than $30,000 was raised for Wellspring Calgary in September), but we are raising awareness about some lesser-known local charities and drawing more new members at every meeting.  The concept has spread to 100 Kids Who Care, 100 Men Who Give a Damn, and many other regional chapters. 

The women in this group are special.  They take time out of their schedule to nominate and speak for charities they are passionate about.  They show up to meetings.  They write their $100 cheque to the winning charity each quarter.  They are making a huge difference to the people who need it the most in our very own city!  So, last year, when the meeting happened to land on Giving Tuesday, I decided to give complimentary headshots for everyone who wanted one.  It was so much fun, and a great way for me to meet other members.  So, I decided to make it an annual event!  This year, I invited members to pre-book their spot so they wouldn't have to wait in line.  Once again, Nadya Voloshenko from Makeup Arts (my longtime favourite hair and makeup artist) came to give makeup touch-ups to everyone right before I photographed them. 

It feels so good to do something nice for my fellow members, and the best part is learning some new names and making new connections to some amazing people who I hope see at future gatherings of 100 Women Who Care Calgary.  If you haven't joined yet, what are you waiting for?  

Although I delivered colour images to the beautiful women you see here.  I photographed them in a style that looks amazing in black and white, and I chose to feature that here.  My wish is that these photos lead to new connections and maybe new opportunities for these women.  The image you choose to show on LinkedIn, your website or your email signature should reflect the brand you want to portray.  YOUR brand.  It might be "Friendly, Approachable and Trustworthy" or "Take Charge Leader".  I always give my clients an opportunity to let me know what their brand is, so I can capture that side of them. 

Oh, and I like to make them look beautiful.  I'd say that was accomplished here.

Speaking of gorgeous women, I am currently looking for 30 women aged 35-55 to participate in my "30 Days of Gorgeous" blog series.  For more information, or to nominate someone, click the button below.

shoot.print.love.laurie  


Join my community of women who want to lift each other up and feel beautiful.  It's called:

Don't Hate Me Cos I'm Beautiful

It's all about turning off that internal voice that tells you that you're not 'enough'.

You deserve to be seen.

You deserve to feel beautiful.

Join Group

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