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Why You Need a Sizzle Reel and How to Make it Happen

Jan 7, 2020 | By: Laurie Brown

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Are you a busy entrepreneur? 

When you post something online, you’re hoping it gets seen, right? Otherwise, why post at all? If you’re in business, you are often PAYING to serve up your content to a target audience, so you’d better believe that you want your audience to stand up and take notice.

So, how to crack the code? Look at the statistics:

Video wins – it’s more engaging and shareable. It’s consumed more than any other type of content. 

You can never have enough video, but what if you don’t actually HAVE any video? That’s where I can help. I am a photographer – I take amazing portraits of people, and who doesn’t need a great headshot and branding images?

I offer a great way to repurpose your still images to create videos that are engaging and scroll-stopping. An easy add-on to your session and all you need to do is fill out a quick questionnaire so that I can create a video that is unique to you and your business. It will help get YOUR message out to the masses.

I’ll add photos from your headshot session and produce an amazing piece of marketing content that you can use again and again. 

Use it on your website, in Facebook and Instagram ads, on your Instagram and Facebook stories, IGTV, YouTube, email signature, LinkedIn, etc. We can even create multiple videos that use some of the same images with different messages to speak to each audience or relate to different events throughout the year. 

I can produce both landscape and square video for you – optimized for whatever platform you use. I have endless music options that already cover commercial usage. I can even use your brand colours - just send me the HEX code!

Are you a speaker? Use your Sizzle Reel to promote your upcoming speaking events, introduce yourself to a new audience or bid for a job.

The possibilities are endless and it’s one less thing to worry about for those busy entrepreneurs who are spinning 20 plates at the same time!

Check out my sizzle reel as an example:

Personal Brand Photography Sizzle Reel

For attracting clients interested in headshots and brand photos, I've put together a sizzle reel that takes advantage of video by using repurposed still photos.

Want to know more? Schedule a 15-minute consult with me.

https://calendly.com/lauriemacbrown/15min

Ready to book your headshot/branding session? 

Then book that consult with me. 

We can discuss pricing and schedule over the phone and get all of your questions answered quickly!

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Join my community of women who want to lift each other up and feel beautiful.  It's called:

Don't Hate Me Cos I'm Beautiful

It's all about turning off that internal voice that tells you that you're not 'enough'.

You deserve to be seen.

You deserve to feel beautiful.

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1 Comments

May 5, 2022, 1:03:14 PM

John Donner - Hey there - I see that you use Calendly for scheduling that all-important first meeting with potential clients, but it isn’t cohesive with the rest of the brand that you’ve crafted. As a fellow entrepreneur, I founded Dotcal to make booking pages beautiful and brandable to leave a lasting first impression. I wanted to reach out as we’ve found photographers to be some of our most successful users given the importance of visuals to your business. We’d love to see if there is a fit with your business! We offer a free plan, and if you need more pages you can use code PHOTOFRIENDS for free pro access for the first 6 months. Thanks for your consideration, John www.dotcal.co

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Specializing in Headshots, Branding & Boudoir for Calgary and Beyond.
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